WHY DID WE CREATE A CURIOSITY JOURNAL

The idea for the Curiosity Journal came about when Ian and I spoke at length about our experiences both running businesses, startups, and engaging with other founders and business people.

Time and time again, we came across situations where people forged ahead with business ideas, certain that their solution would change the world. On the other end of the spectrum were people who unthinkingly invested time and money into wasteful activities without really realising what the problem was.

Why? Why were people doing this? Is it because they didn’t know how? Was it because they didn’t have access to the right information? Is it because they were afraid?

The further we went, the more we came to realise that many of these challenges could be traced back to a single root cause: People weren’t asking questions. They weren’t being curious. They weren’t asking the questions that helped them understand the problems they wanted to solve. And consequently, they weren’t learning from their mistakes.

Conversely, when we took a closer look at successful founders and leaders we both realised the same thing: They asked damn good questions! 

And that’s when inspiration struck. What if we could design a journal designed to cultivate the Curiosity Mindset. 

What if this journal could provide structure to curiosity? To help people achieve meaningful breakthroughs whenever they’re stuck by helping them ask better questions, rather than simply tell them what to do?

What if the journal could help people clarify and understand the problems they want to tackle so they can create more effective, innovative solutions?


Introducing the Curiosity Journal

And thus what Ian and I did. We designed a simple journal that brings structure to curiosity. We design:

  • A simple methodology that helps you get ‘unstuck’, to bring clarity to problems you may face so you can achieve your own breakthroughs
  • A Question Generator designed to spark your curiosity and to ask better questions
  • An Action Generator designed to nudge you towards tangible actions
  • Curiosity Maps that provide a list of common questions for common challenges

“Great leaders are curious. They want to try new things, experience the world and learn from others. Their curiosity fuels their intellect.” - Simon Sinek


The beauty of the Curiosity Journal and the Curiosity Mindset is that it can be applied anywhere, from business to social impact to personal development.

Not convinced? Then try this Curiosity Map out for size. Think of a problem you’re stuck on, and let this Curiosity Map help you achieve a breakthrough.